Day 16. Peru - Rogelio Pena Huaman - Family Farm Lot
From the fertile highlands of Cajamarca’s San Ignacio Province comes Finca La Familia, a farm where passion, tradition, and innovation converge. Founded in 2020 by lifelong farmer Rogelio Peña Huamán and his son Franklin, the project grew from a vision to elevate their family’s coffee and unite neighbouring producers under a shared commitment to quality. While Rogelio brought generations of farming experience, Franklin — an agricultural technician — introduced new post-harvest practices and a direct-trade approach. Together, they transformed a smallholder dream into a thriving family-led initiative.
Spanning 25 hectares and supported by six families, Finca La Familia operates as a collaborative effort rooted in community and sustainability. Each cherry is selectively harvested at peak ripeness, floated to remove defects, pulped, and sealed for a 48-hour fermentation that enhances natural complexity. The coffee is then solar-dried for 25 days, a patient process that deepens flavour while reducing environmental impact. The result is a cup with crisp green apple brightness, rich caramel sweetness, and smooth dark chocolate undertones.
More than a farm, Finca La Familia represents a commitment to organic, eco-friendly cultivation. By caring for their soil, water, and surrounding environment, the families ensure their coffee not only delights the cup but also supports long-term sustainability. Their ambition is clear: to share the flavours of Nazareth de la Cumbre with the world, while building a stronger future for their families and community.
Every sip of Finca La Familia coffee tells this story of dedication, resilience, and craftsmanship — a coffee born from collaboration, nurtured by the land, and brought to life by the hands of those who grow it.
Every cup tells a story. Our coffees are sourced from passionate farmers around the world, roasted with care in Buckinghamshire, and delivered fresh to your home. Treat yourself to something special, or share the gift of great coffee